Next

A self written brief for Next as part of a module for my final year at University. I chose to look into Next as it is a brand I have a keen interest and their market level is one I enjoy researching into. 

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The outcome of this two week project is to a high standard and reflects commercial and contemporary style. The collection of work here shows extensive research and brand understanding. This is then furthered by initial creative development and experimenting with how the concepts could be used through design features and materials.